The Vermont state flag has a blue background with the state coat of arms in the center. Vermont's dairy and agricultural industries are represented by the red cow and three sheaves of grain while the deer head above the shield represents its wildlife. Mountains and lakes are shown in the background. On a red banner at the bottom is the state motto "Freedom and Unity". According to the Vermont Historical Society, "the pictures in the seal show things that were important to the settlers" and "some people say the pine tree represents freedom from the king of England."
Vermont flags for outdoor use are constructed of a durable nylon fabric especially developed for flag use. Nylon's tight weave provides maximum beauty and flyability as well as brilliant, fast colors. Its weave helps shed pollution, dirt and grime that the looser weave alternatives absorb. Nylon is water repellent and mildew resistant.